The Story of Elfster

Cast of Characters

Kelly Connors:
Office worker, sister-in-law of Julia
Julia Kassissieh:
Office worker, sister-in-law of Kelly
Peter Imburg:
Husband of Kelly, brother of Julia

Scene

Office in Jack London Square, Oakland CA

Time

December, 2000

Julia, my sister, and Kelly, my wife, have 40 minutes at lunch to set up the family Secret Santa.

Kelly and Juilia

They decide a Secret Santa, like they did as kids, would be fun for the family. The family is bigger and is spread across 3 states.

8 stamped, addressed envelopes are spread out on the lunch room table; one for Mom, one for Grandtom, one for each of the 3 siblings, and each of their spouses. To the right of the envelopes is an Oakland A's baseball hat, and 8 strips of paper. Julia grabs the strips, and swirls the paper around in the hat. Kelly pulls a name from the hat and hands it to Julia who, without looking, puts the strip of paper in the first envelope. They repeat 7 more times until the last envelope has been stuffed.

There's time to spare. Pausing, Kelly considers "we should get somebody to check that nobody got their own name." Julia grabs a co-worker who checks each envelope and says "Kelly, you got your husband?" Oh no! Try again. Then again. And again!

Kelly comes home and tells me, her husband, about her day. This is the day the light bulb went on. I think to myself, "technology can help this problem". And the time is right to put a new twist on this classic gift giving ritual.

After some tinkering and tests, there is Elfster, a free online Secret Santa organizer and social networking platform for gift giving.

Today, Elfster gives time-strapped party planners and gift givers the tools to rediscover the joy of gift giving by organizing a Secret Santa gift exchange. We are serving over 10 million gift givers in more than 50 countries this year.

Thank you for stopping by!

Peter Imburg
Peter Imburg
Founder & CEO

Meet The Team Responsible For The Elf Magic!

Elizabeth Connors
Elizabeth Connors
Support Elf
Kelly Connors
Kelly Connors
Finance Director
Charles Croley
Charles Croley
Marketing Manager / Lead Designer
Chantalle Edmunds
Chantalle Edmunds
Product Manager
Robin Hadfield
Robin Hadfield
Merchandising & Support Elf
Rob Hopkins
Rob Hopkins
Support Elf
Shelly Hopkins
Shelly Hopkins
Support Elf
Brandis Hulett
Brandis Hulett
Merchandising & Marketing
Keri Kadri
Keri Kadri
Support Elf
Alex Kalashnikov
Alex Kalashnikov
Software Engineer
Meghan Langseder
Meghan Langseder
Community Manager
Danette Lee
Danette Lee
Marketing Campaign Manager
Laura Leonhardt
Laura Leonhardt
Merchandising & Support Elf
Ed MacDonald
Ed MacDonald
Principal Architect
Gor Nagdalyan
Gor Nagdalyan
Quality Assurance & User Experience Advocate
Juli Osmun
Juli Osmun
Quality Assurance & User Experience Advocate
Matt Schow
Matt Schow
Chief Marketing Officer
Jean-Marie MacDonald
Jean-Marie Sherlock
Support Elf
Tricia Smith
Tricia Smith
Support Elf
Sergey Vasiliev
Sergey Vasiliev
Software Engineer
Anton Zhigalov
Anton Zhigalov
Software Engineer

Contact Us

It is easy to get in touch with us and we’d love to hear from you!

help@elfster.com

460 Boulevard Way
Oakland, CA 94610

(650) e-l-f-s-t-e-r (353-7837)

#{text}
#{text}
{"IsAuthenticated":false,"IsSemiAuthenticated":false,"IsFacebookConnected":true,"IsAnonymous":true,"IsMobile":false,"IsInMobileApp":false,"IsAdmin":false}{"PersonID":0,"ObjectGuid":"15b92a51-5b5b-4347-8718-9a683be6b03e","AppPromptForSatisfaction":false,"CultureID":1033,"Email":"","FacebookID":0,"FacebookIsAppInstalled":false,"FirstName":"","Gender":"U","IsAdmin":false,"IsBetaTester":false,"IsCurrentUserFollowing":false,"IsRegistered":false,"LastName":"","Name":null,"NextBirthday":null,"Password":null,"PhotoUrl":"https://d5qwdql29d6jm.cloudfront.net/remote.jpg.ashx?autorotate=true&mode=max&scale=both&urlb64=aHR0cHM6Ly93d3cuZWxmc3Rlci5jb20vaW1nL2FwcF9kZWZhdWx0cy9kZWZhdWx0LXByb2ZpbGUtMzAweDMwMC1tYWxlLmpwZw&hmac=KIIjZj_TrFs","HasDefaultPhotoUrl":true}